(Industry)
Hospitality, Cultural Heritage
(YearS)
2020
(Services)
Web content, UX copywriting, brand messaging, content strategy
Soludus is a seasonal guesthouse tucked in a culturally protected Slovak building — a place where heritage meets calm.
To create a digital experience that felt just as peaceful and timeless as the space itself, I worked closely with the design and development team on a minimalist website with flexible seasonal features and a custom booking system tailored to the owners’ needs.
Alongside the web, I helped shape the brand’s tone of voice, wrote copy, and offered guidance on how to bring the atmosphere of Soludus to life across digital channels.
THE GOAL:
Create a serene and intuitive online experience that mirrors the character of the guesthouse and simplifies bookings for both guests and owners.
THE WORK INCLUDED:
• Copywriting
• Web content planning
• UX writing
• Content strategy
• Creative direction
• Social media guidance
