ABOUT
hello, hey, hi!
I’m Paulína — brand strategist, creative, and a marketer.
I’m Paulína — brand strategist, creative, and a marketer.
I like creating things that connect — brands, websites, campaigns, stories, and experiences that help people and brands show up in ways that feel real and relevant.
My work blends strategy, storytelling, and execution.
I don’t just consult from the sidelines, I love getting involved: shaping ideas, organizing teams, testing, executing, and making sure everything not only looks good, but works.
I like creating things that connect — brands, websites, campaigns, stories, and experiences that help people and brands show up in ways that feel real and relevant.
My work blends strategy, storytelling, and execution.
I don’t just consult from the sidelines, I love getting involved: shaping ideas, organizing teams, testing, executing, and making sure everything not only looks good, but works.
approach
With a foundation in business and a focus on creative strategy, I care as much about clarity and resonance as I do about function and results. Stories that move people, and systems that support them.
Whether it’s a rebrand, product launch, campaign, or content strategy, I like to help build meaningful things — from the first idea to final delivery.
I’ve worked with global brands and indie teams alike. What matters to me is working with people and brands who want to do better — by being more thoughtful and more intentional.
With a foundation in business and a focus on creative strategy, I care as much about clarity and resonance as I do about function and results. Stories that move people, and systems that support them.
Whether it’s a rebrand, product launch, campaign, or content strategy, I like to help build meaningful things — from the first idea to final delivery.
I’ve worked with global brands and indie teams alike. What matters to me is working with people and brands who want to do better — by being more thoughtful and more intentional.
Services
BRAND STRATEGY
MARKETING & COMMS
CONTENT CREATION
PROJECT MANAGEMENT
CREATIVE DIRECTION
BRAND STRATEGY
MARKETING & COMMS
CONTENT CREATION
PROJECT MANAGEMENT
CREATIVE DIRECTION
Journey
My path was never linear and I never quite strived to fit into a single box.
I’ve always been drawn to the in-between spaces: where story meets structure, strategy meets soul, business meets beauty. That curiosity has shaped everything I do.
At 17, I moved to Colombia. By 22, I was studying at two universities in two countries — then received a double scholarship to one of Asia’s top business schools, as the youngest European in my cohort.
I started in advertising, but I didn’t want to just pitch ideas. I wanted to make things — from the ground up. That’s what pulled me toward startups, tech, and creative teams where the work is hands-on and makes a real difference.
My path was never linear and I never quite strived to fit into a single box.
I’ve always been drawn to the in-between spaces: where story meets structure, strategy meets soul, business meets beauty. That curiosity has shaped everything I do.
At 17, I moved to Colombia. By 22, I was studying at two universities in two countries — then received a double scholarship to one of Asia’s top business schools, as the youngest European in my cohort.
I started in advertising, but I didn’t want to just pitch ideas. I wanted to make things — from the ground up. That’s what pulled me toward startups, tech, and creative teams where the work is hands-on and makes a real difference.
Learning
Art direction for creative visual branding · Domestika
Design thinking · Google
Shane Snow on storytelling · LinkedIn
Reasoning, data analysis, and writing · Coursera
BRANDING
Foundations of User Experience (UX) Design · Coursera
UX for beginners · Czechitas
No-Code Web Design with Framer · DesignCode
WordPress 1, 2 · Czechitas
Introduction to Programming Using HTML and CSS · Czechitas
PRODUCT & EXPERIENCE
Project management · AjTyvIT
Resilient leadership · Harvard Business School
Product management academy · STRV
Introduction to data analytics · Czechitas
Notion Certified Consultant · Notion
PROJECT DELIVERY
Powerful social media marketing · awwwards.
Content marketing · HubSpot
The fundamentals of digital marketing · Google Digital Garage
Advanced SEO strategies · Skillmea
MARKETING
Art direction for creative visual branding · Domestika
Design thinking · Google
Shane Snow on storytelling · LinkedIn
Reasoning, data analysis, and writing · Coursera
BRANDING
Foundations of User Experience (UX) Design · Coursera
UX for beginners · Czechitas
No-Code Web Design with Framer · DesignCode
WordPress 1, 2 · Czechitas
Introduction to Programming Using HTML and CSS · Czechitas
PRODUCT & EXPERIENCE
Project management · AjTyvIT
Resilient leadership · Harvard Business School
Product management academy · STRV
Introduction to data analytics · Czechitas
Notion Certified Consultant · Notion
PROJECT DELIVERY
Powerful social media marketing · awwwards.
Content marketing · HubSpot
The fundamentals of digital marketing · Google Digital Garage
Advanced SEO strategies · Skillmea
MARKETING
Experience
BRAND & MARKETING MANAGER · Cirk La Putyka
2024 - 2025 || This is a layout jump preventer component for Framer. It keeps your layout from jumping by smoothly handling size changes, in both horizontal and vertical direction or both.
Head of Brand Marketing · Wonder Makers
2022 - 2024 || Led a creative and strategic direction of a digital product studio, directed rebranding, managed teams, created content across 10+ platforms, developed digital products, websites, workshops, brainstormings, and case studies.
Content strategist · snuggs
2022 - 2022 || Developed and executed content strategy, creating visual and textual assets across platforms, launched products, managed website and creative campaigns.
CUSTOMER SUCCESS MANAGER · Avocode / Ceros
2020 - 2022 || Streamlined customer interactions, managed portfolios and contributed to creative projects such as The Grit series.
Strategic planner · TRIAD Advertising
2017 - 2018 || Developed brand campaigns, guidelines, reports, and presentations for major brands like Pilsner Urquell and IKEA.
Strategic planner · Ogilvy
2017 - 2018 || Handled digital projects, delivered strategic plans for clients like Oriflame and TESCO, led workshops, managed Ogilvy RED, and organized Ogilvy on Air events.
Account manager · Passion Communications
2016 - 2017 || Marabakor, Ay. Come in hora, and erecta, campaigns to dents lie Philips,
Marketing Assistant · IAB Slovakia
2015 - 2015 || Coordinated social media, website content, newsletters, visuals, and company events.
BRAND & MARKETING MANAGER · Cirk La Putyka
2024 - 2025 || This is a layout jump preventer component for Framer. It keeps your layout from jumping by smoothly handling size changes, in both horizontal and vertical direction or both.
Head of Brand Marketing · Wonder Makers
2022 - 2024 || Led a creative and strategic direction of a digital product studio, directed rebranding, managed teams, created content across 10+ platforms, developed digital products, websites, workshops, brainstormings, and case studies.
Content strategist · snuggs
2022 - 2022 || Developed and executed content strategy, creating visual and textual assets across platforms, launched products, managed website and creative campaigns.
CUSTOMER SUCCESS MANAGER · Avocode / Ceros
2020 - 2022 || Streamlined customer interactions, managed portfolios and contributed to creative projects such as The Grit series.
Strategic planner · TRIAD Advertising
2017 - 2018 || Developed brand campaigns, guidelines, reports, and presentations for major brands like Pilsner Urquell and IKEA.
Strategic planner · Ogilvy
2017 - 2018 || Handled digital projects, delivered strategic plans for clients like Oriflame and TESCO, led workshops, managed Ogilvy RED, and organized Ogilvy on Air events.
Account manager · Passion Communications
2016 - 2017 || Marabakor, Ay. Come in hora, and erecta, campaigns to dents lie Philips,
Marketing Assistant · IAB Slovakia
2015 - 2015 || Coordinated social media, website content, newsletters, visuals, and company events.
BRAND & MARKETING MANAGER · Cirk La Putyka
2024 - 2025 || This is a layout jump preventer component for Framer. It keeps your layout from jumping by smoothly handling size changes, in both horizontal and vertical direction or both.
Head of Brand Marketing · Wonder Makers
2022 - 2024 || Led a creative and strategic direction of a digital product studio, directed rebranding, managed teams, created content across 10+ platforms, developed digital products, websites, workshops, brainstormings, and case studies.
Content strategist · snuggs
2022 - 2022 || Developed and executed content strategy, creating visual and textual assets across platforms, launched products, managed website and creative campaigns.
CUSTOMER SUCCESS MANAGER · Avocode / Ceros
2020 - 2022 || Streamlined customer interactions, managed portfolios and contributed to creative projects such as The Grit series.
Strategic planner · TRIAD Advertising
2017 - 2018 || Developed brand campaigns, guidelines, reports, and presentations for major brands like Pilsner Urquell and IKEA.
Strategic planner · Ogilvy
2017 - 2018 || Handled digital projects, delivered strategic plans for clients like Oriflame and TESCO, led workshops, managed Ogilvy RED, and organized Ogilvy on Air events.
Account manager · Passion Communications
2016 - 2017 || Marabakor, Ay. Come in hora, and erecta, campaigns to dents lie Philips,
Marketing Assistant · IAB Slovakia
2015 - 2015 || Coordinated social media, website content, newsletters, visuals, and company events.
Off the clock
@nandi
@prianca
@nandi
@prianca
@nandi
@prianca
currently reading
Blue Sisters
Tomorrow, and Tomorrow, and
Jako by mě opustila veškerá síla
Becoming supernatural
Když nám bylo míň
Grid Systems
Blue Sisters
Tomorrow, and Tomorrow, and
Jako by mě opustila veškerá síla
Becoming supernatural
Blue Sisters
Tomorrow, and Tomorrow, and
Jako by mě opustila veškerá síla
Becoming supernatural
Když nám bylo míň
Grid Systems
& listening
newsletter
(Considering a Substack. Mostly to write the things LinkedIn is too stiff for.) You IN?