ORIFLAME
ORIFLAME

(Industry)

Beauty & Cosmetics

(YearS)

2018

(Services)

Strategy Planning, Account Management, Team Leadership

Campaign celebrating beauty in all its forms.
Campaign celebrating beauty in all its forms.

Always Myself – Always Beautiful was a campaign for Oriflame — a beauty brand with over 50 years of heritage — created to celebrate diversity, individuality, and self-expression.


The idea was rooted in a simple truth: women play many roles, feel different on different days, but still want to feel beautiful on their own terms.


The campaign captured these layered perspectives through real stories, interviews, and visuals designed to feel both aspirational and relatable. It positioned Oriflame as a brand that champions authenticity and embraces beauty in all its forms.


At Ogilvy, I led this project from insight to execution — aligning the strategy, creative development, production, and client communication under a very tight timeline.

MY ROLE:
As Strategy Planner and Account Manager, I was responsible for connecting all the dots — from early research and campaign messaging to coordinating photoshoots, managing internal teams, and delivering the final assets.

THE WORK INCLUDED:

  • Strategic planning

  • Account & client management

  • Creative coordination

  • Timeline & budget supervision

  • Production oversight

THE RESULT
THE RESULT
CLIENT REVIEW
CLIENT REVIEW

"Paulina was assigned to us as project/account manager for our bigger communication campaign. It was a busy time for agencies but we were happy that their agency took our project. We also happened to had quite short deadlines for the whole thing and organisation, communication & human skills of Paulina were the glue that held the whole creative& production&client team together, resisting stressful situations and pushed us forward in creative process (very specific glue). She is THE PERSON you want to have in your team when creating something. Whether as employee, colleague or agency partner."

Lucie Š.

PR Czech Republic at Oriflame

AGENCY: Ogilvy

ART DIRECTION: Miguel Molina Tobar

PRODUCTION: Monte video