PAULINA KLAUCO

®2025

BILLY DUVALLE

®2024

SNUGGS
SNUGGS

(Industry)

Femtech, APPAREL & FASHION, E-COMMERCE

(YearS)

2022

(Services)

CONTENT STRATEGY and CREATION, COPYWRITING, EMAIL MARKETING, …

Content strategy for a femtech brand — connecting values, products, and community.
Content strategy for a femtech brand — connecting values, products, and community.

Snuggs is a brand on a mission to change how people experience their periods through sustainable, tech-backed underwear.


In 2022, I joined to shape a long-term content strategy rooted in the brand’s values, helping connect its voice with a growing audience.


My work spanned campaign planning, copywriting, social media, influencer briefings, and product launches — often creating and coordinating content directly with the founders and product team.

THE GOAL:
Build a content strategy that reflects the brand’s values and connects with its community.

THE WORK INCLUDED:
• Content planning
• Copywriting
• Social media
• Campaign support
• Influencer briefings
• Product launches

GLOBAL CONTENT
GLOBAL CONTENT
CONTENT & STRATEGY
CONTENT & STRATEGY
Planned and executed content for snuggs’ global Instagram. Wrote copy, managed the account, and handled visual design — outsourcing complex visuals when needed.

Brand story

New launch

Product awareness

Community

Technology

UGC

VIDEO

VIDEO

CREATION

CREATION

LOCAL INSTAGRAM LAUNCH
LOCAL INSTAGRAM LAUNCH
Launched @snuggs.cz for the CZ & SK market with localized content and a tailored strategy — growing the account from 0 to 6K+ followers in one week. The launch was supported by a sports-themed interview series led by journalist Linda Bartošová.
Launched @snuggs.cz for the CZ & SK market with localized content and a tailored strategy — growing the account from 0 to 6K+ followers in one week. The launch was supported by a sports-themed interview series led by journalist Linda Bartošová.
STORIES & HIGHLIGHTS
STORIES & HIGHLIGHTS
Curated Stories and Highlights to deepen the brand–customer connection by opening up conversations around snuggs, its products, and menstrual health. These topics often sparked anonymous, honest sharing — turning the channel into a safe and supportive space.
Curated Stories and Highlights to deepen the brand–customer connection by opening up conversations around snuggs, its products, and menstrual health. These topics often sparked anonymous, honest sharing — turning the channel into a safe and supportive space.
OTHER WORK
OTHER WORK
Beyond content and strategy, I supported snuggs across different parts of their brand and marketing. I created influencer briefings to help explain complex topics like sustainability in a simple, relatable way.

I wrote website content, crafted product descriptions, and helped shape how new products were launched. I also worked with designers and writers, prepared moodboards for photoshoots, and contributed to newsletters, labels, and even wireframes — whatever was needed to keep the brand clear and consistent.
Beyond content and strategy, I supported snuggs across different parts of their brand and marketing. I created influencer briefings to help explain complex topics like sustainability in a simple, relatable way.

I wrote website content, crafted product descriptions, and helped shape how new products were launched. I also worked with designers and writers, prepared moodboards for photoshoots, and contributed to newsletters, labels, and even wireframes — whatever was needed to keep the brand clear and consistent.

Next Project

Next Project