Wonder Makers
Wonder Makers

(Industry)

Digital studio

(YearS)

2022-2023

(Services)

Branding, Website

Rebrand of a digital product studio — shaping its brand, voice and marketing.
Rebrand of a digital product studio — shaping its brand, voice and marketing.

Wonder Makers is a digital product studio connecting design and tech to create immersive experiences for startups, global brands, and the gaming industry.


While known for their creative work, the studio had never truly invested in its own brand and communication.

That’s where I came in.


My role was to lead a full brand transformation — turning a quiet brand into one with a clear voice, identity, and presence.


Working closely with the co-founders and the design team, we built a new brand strategy and identity system, launched Wonder Games (a new gaming division), and developed a scalable marketing and content framework.

Wonder Makers is a digital product studio connecting design and tech to create immersive experiences for startups, global brands, and the gaming industry.


While known for their creative work, the studio had never truly invested in its own brand and communication.

That’s where I came in.


My role was to lead a full brand transformation — turning a quiet brand into one with a clear voice, identity, and presence.


Working closely with the co-founders and the design team, we built a new brand strategy and identity system, launched Wonder Games (a new gaming division), and developed a scalable marketing and content framework.

THE GOAL:
To create a coherent brand that reflects studios creative power.

THE WORK INCLUDED:

STRATEGY
• Brand messaging
• Content planning
• Employer branding
• Team onboarding


CONTENT
• Copywriting
• Social media
• Case studies
• Campaign ideas


PRODUCTION
• Project coordination
• Website launch
• Merchandise
• Print materials

BRAND UPLIFT
BRAND UPLIFT
CONTENT & STRATEGY
CONTENT & STRATEGY

Client work

Team

Brand

Client work

Studio

Rebranding

Client work

Client work

Team

Team

Brand

Brand

Client work

Client work

Studio

Studio

Rebranding

Rebranding

Curated the studio’s Instagram into a creative hub showcasing client work, team talent, and production capabilities — from 3D to animation. Led creative direction to present projects in a clear, engaging way without relying on the website.
Curated the studio’s Instagram into a creative hub showcasing client work, team talent, and production capabilities — from 3D to animation. Led creative direction to present projects in a clear, engaging way without relying on the website.
VIDEO EDITING
VIDEO EDITING
ARTICLES
ARTICLES

Wonder Exploration ✨
A journey of collective curiosity

Wonder Exploration ⚙️
The tech side of things

Crafting the Web3 experience

CASE STUDIES
CASE STUDIES

Reluvotion

Project Eluüne

Pulsar

NEWSLETTERS
NEWSLETTERS

GAME UI: How to win every player

BEYOND EXCITEMENT

NEW CHAPTER

& OTHER COOL STUFF
& OTHER COOL STUFF
CLIENT REVIEW
CLIENT REVIEW

“Working with Pauli was truly an experience. I’ve rarely encountered someone in my life who had talent for so many things at once and, most importantly, could understand what you need from them practically immediately. And what’s more, she’d get it done sooner than you’d ever expect.


We initially hired Pauli for the position of Head of Marketing, but very soon we realized that her abilities strongly exceeded this role, extending to conceptualizing and managing individual projects. Pauli set a massive benchmark in our company, and replacing her is not easy. With complete confidence, I can recommend working with Pauli — you’ll be impressed by her skills.”

Michael Kabát

Co-Founder, Wonder Makers

OFFICIAL WEBSITE: wondermakers.digital

ART DIRECTION: Lukáš Hubka